NTH x ALL ABOUT MUSIC

Your crowd deserves to be part of the show.

Crowd-synced light, illuminated drinkware and technology-infused merchandise, built for concerts, festivals and branded experiences.

NTH at scale

Live experience credentials

1,000,000+Wrists lit
50+Concerts
300+Weddings
50+Clubs
10+College fests
5+Countries

We turn audiences into the visual.

Not That High creates technology-led products for unforgettable events. From synchronized crowd lighting to illuminated drinkware and custom merchandise, we help promoters build moments that travel from the stage to every seat in the house.

One creative partner. Products, customization and event-ready support, all built around the experience you want the crowd to remember.

See it live

A crowd can do more than watch.

Sound on. This is what synchronized energy looks like.

What we bring

Built for bigger nights.

From a single branded touchpoint to a venue-wide light show.

Crowd-synced wristbands

Control colors, zones, chases and full blackouts live. Turn the audience into the lighting rig.

Illuminated drinkware

Make bars, lounges and VIP tables part of the show with branded, light-up drinkware.

Technology-infused merch

Create wearable LED moments that keep the artist, event or sponsor visible beyond the stage.

Custom branding

Build the experience around your visual identity with logos, colors and event-specific packaging.

Rental + bulk supply

Choose a model that fits the show, from focused activations to large audience deployments.

Execution support

Get help with product curation, quantities, timelines and the practical details behind the spectacle.

Seen at
AP Dhillon: Brownprint + One of One TourKaran Aujla: P-Pop Culture TourWPL 2025IPL 2024Sonu Nigam: Satrangi Re TourAditya GadhviSamay RainaVir DasSunidhi ChauhanMika SinghSunburnIIT Bombay + IIT Delhi Fests+ hundreds more shows
For promoters

Your next show needs a signature moment.

Build it with NTH ↗

Build a crowd moment

Give every person in the venue a role in the visual experience, not just a view of it.

Make sponsors visible

Turn wearables, drinkware and merchandise into high-recall branded touchpoints.

Scale with confidence

Bring one creative partner into the conversation for products, customization and show-ready supply.

Meet the founders

The people behind NTH.

Raj Khandelwal, CEO of Not That High

Raj Khandelwal

CEO · Not That High

Kushagra Khandelwal, COO of Not That High

Kushagra Khandelwal

COO · Not That High

Keep NTH close

Every way to continue the conversation.

Save the catalog, follow the work, or reach the team directly.

YOUR NEXT SHOW STARTS HERE

Let's make the crowd impossible to ignore.

Concerts. Tours. Festivals. Brand activations. Tell us what you are building.